Our Company
Legend Strategy International Holdings Group Company Limited (the “Company”, together with its subsidiaries, the “Group”) is incorporated in the Cayman Islands with limited liability in 2011. The Company’s shares are listed on the Main Board of The Stock Exchange of Hong Kong Limited (HKEX: 1355).
The Group is principally engaged in accommodation operations, praisian of accommodation consultations and property facilities management services and other related business. It has 5 leased-and-operated accommodation projects under operation which are located at Nanshan District and Baoan District in Shenzhen, in Huizhou city, Chengdu city and Wuhan city of the People’s Republic of China respectively. Revenue from accommodation operations was mainly derived from rental of accommodation and conference facilities and provision of accommodation facilities management and accommodation consultations services.
On 18 July 2018, Hehui International Development Limited, a company incorporated in the British Virgin Islands, which is wholly owned by Mr. Yuan Fuer, became the controlling shareholder of the Company. Mr. Yuan founded and holds an interest in Shenzhen Hazens Real Estate Group Company Limited (“Shenzhen Hazens”), which is engaged in various businesses, including property development and investment, financial business, medical business, and hotel and tourism business, in the People’s Republic of China. Find out more about Shenzhen Hazens.
Our Management
The Company has established a nomination committee for making recommendations to the Board on the appointment of the Directors. The members reviewed the current composition of the Board to ensure that it has a balance of expertise, skills, and experience appropriate for the requirements of the business of the Company. The current Board of Directors comprises the following directors:
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Our History
2011
Listed on the GEM Board of The Stock Exchange of Hong Kong Limited
2013
Listed on the Main Board of The Stock Exchange of Hong Kong Limited
2017
Nanshan Hotel revamped its interior renovation
2018
Huizhou Hotel joined Legend Strategy as the first resort hotel of the Group
2019
Baoan Hotel completed a comprehensive overall upgrade
2021
Commencements of Chengdu Hotel and Wuhan Hotel
Our Value
Principal business as pillar
The Group continues to enhance its efforts in expanding its core segments to improve the growth of its business and revenue through hotel acquisitions, entering into management contracts, and self-operated, cooperative, or jointly-operated projects. The Group continues to innovate its internal corporate structure and systems to bring energy to and strengthen control over its operations and implement the profit-oriented performance appraisal system to improve the profitability of the hotels.
Grasping opportunities to improve the return to shareholders
The Group strives to grasp the policy opportunities brought by the growth of domestic demands of China and leveraging on the advantages of the management and the experience in hotel management and service accumulated over the years, to focus on the demands brought by the continuous growth of the elderly care industry and a new round of rapid development to establish a presence in the blue ocean of big health such as elderly care services with medical and healthcare supports and promote the strategy adjustment and business transformation and upgrading, and with a diversified business, portfolio to realize synergies of different business segments, so as to enhance the Group’s capacities in resistance against the economic cycle and relevant risks when facing general economic fluctuations, bring stable performance to the Group and create long-term value, as well as increase our profit and improve the return to shareholders.
Environmental protection and stakeholders’ rights
The Group recognizes and respects: (i) the importance of environmental protection; (ii) the lawful rights of stakeholders, broadly be categorized as employees, customers, suppliers, members of communities, and (iii) corporate social responsibilities of the Group as a member of the society.
Importance of corporate governance
The Group is committed to ensuring a high standard of corporate governance in the interests of the shareholders and devotes considerable effort to maintain a high level of business ethics and corporate governance practices.